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Business marketing management : a strategic view of industrial and organizational markets /

By: Hutt, Michael D
Title By: Speh, Thomas W
Material type: BookPublisher: Mason, Ohio : Thomson/South-Western, c2004.Edition: 8th ed.Description: xxx, 714 p. : ill ; 27 cm.ISBN: 0324190433Program: MARK917Subject(s): Industrial marketing -- Management -- Case studiesDDC classification: 658.8/04
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Previously published by Harcourt College Publishers, 2001.

Includes bibliographical references and index.

MARK917

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