Integrated marketing communications : a primer /
By: Kitchen, Philip J
Title By: Pelsmacker, Patrick de
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KI IN (Browse shelf) | Available | T0026789 |
Total holds: 0
Includes bibliographical references (p. 178-186) and index.
Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing.