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Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes /

By: Boyer, Kenneth Karel, 1967-
Title By: Frohlich, Markham T | Hult, G. Tomas M
Material type: BookPublisher: New York : American Management Association, c2005.Edition: 1st ed.Description: xvii, 252 p. : ill ; 24 cm.ISBN: 0814408362Subject(s): Business logistics | Grocery trade | Retail tradeDDC classification: 658.7/88
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Includes bibliographical references and index.

Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.

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