Consumer behavior and culture : consequences for global marketing and advertising /
By: Mooij, Marieke K. de
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xiv, 345 p. : ill ; 27 cm.ISBN: 9780761926689 (trade); 0761926682 (trade); 0761926690 (paperback); 9780761926696Program: MARK217Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | Marketing | Consumers -- Cross-cultural studies | Consumers -- Psychology | MarketingDDC classification: 658.8/342
Summary:
Explores consumer behavior from a cultural perspective, covering the various psychological and sociological aspects of human behavior used for explaining consumer behavior around the world.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 DE CO (Browse shelf) | Available | T0027465 |
Total holds: 0
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| 658.8342 CO NS The consumer in public services : choice, values and difference / | 658.8342 CO NS Consumer neuroscience | 658.8342 CU AL All customers are irrational : understanding what they think, what they feel, and what keeps them coming back / | 658.8342 DE CO Consumer behavior and culture : consequences for global marketing and advertising / | 658.8342 DE CO Consumer behavior and culture : | 658.8342 EA CO Consumer behaviour : applications in marketing / | 658.8342 EV CO Consumer behaviour / |
Includes bibliographical references and indexes.
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
Explores consumer behavior from a cultural perspective, covering the various psychological and sociological aspects of human behavior used for explaining consumer behavior around the world.
Adult Follett Library Resources.
MARK217 UOWD