On Target : how the world's hottest retailer hit a bull's-eye /
By: Rowley, Laura
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2003.Description: vii, 216 p ; 24 cm.ISBN: 0471250678 (cloth : alk. paper)Subject(s): Dayton, George Draper, 1857-1938 | Dayton, George Draper, 1857-1938 | Discount houses (Retail trade) -- United States -- History | Discount stores -- HistoryDDC classification: 381/.141/0973 Online resources: Location Map
Summary:
Takes a behind-the-scenes look at the Target success story, examining the management, marketing, and other practices that have made it a leading name in the discount chain business.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 381.141097 RO ON (Browse shelf) | Available | T0020008 |
Total holds: 0
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| 381.13 FR AN Franchising : | 381.13 HA ND Handbook of research on franchising | 381.13 HA ND Handbook of research on franchising | 381.141097 RO ON On Target : | 381.1410973 TU KM Kmart's ten deadly sins : | 381.14109758231 CL RI Rich's : | 381.142 JO EN The end of online shopping : |
Includes bibliographical references (p. 195-207) and index.
The Target difference -- The right stuff -- Inside the mind of the bargain hunter -- Advertising and promotion -- Service and technology -- The legend of George Draper Dayton -- The next generation -- Management excellence -- Guides for growth -- Philanthropy -- Challenges.
Takes a behind-the-scenes look at the Target success story, examining the management, marketing, and other practices that have made it a leading name in the discount chain business.
Adult