50+ marketing : marketing, communicating, and selling to the over 50s generations /

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BookPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002.Description: xx, 172 p. : ill ; 24 cm.ISBN: 0333984129 (hardbook. : alk. paper)Other title: Fifty plus marketing.Subject(s): Marketing | Middle-aged consumers -- Attitudes | Older consumers -- Attitudes | Marketing -- United States | Middle-aged consumers -- United States -- Attitudes | Older consumers -- United States -- AttitudesDDC classification: 658.8/0084/4

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 TR FI (Browse shelf)	Available		T0031505

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Previous	658.8 TR BI Big brands, big trouble :	658.8 TR BI Big brands, big trouble :	658.8 TR DI The discipline of market leaders : choose your customers, narrow your focus, dominate your market /	658.8 TR FI 50+ marketing : marketing, communicating, and selling to the over 50s generations /	658.8 TR MA Marketing	658.8 UN TE Tell the truth : honesty is your most powerful marketing tool /	658.8 VA BR Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position /	Next

Includes bibliographical references and index.

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