The new strategic brand management : creating and sustaining brand equity long term /
By: Kapferer, Jean-Noël
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, 2008.Edition: 4th ed., New ed.Description: xv, 560 p. : ill ; 25 cm.ISBN: 9780749450854 (alk. paper); 0749450851 (alk. paper)Subject(s): Brand name products -- ManagementDDC classification: 658.8/343
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8343 KA NE (Browse shelf) | Available | T0041760 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8343 KA NE (Browse shelf) | Available | T0035378 |
Total holds: 0
Includes bibliographical references (p. [531]-544) and index.