Services marketing management : an international perspective /
By: Kasper, Hans
Title By: Helsdingen, Piet van | Vries, Wouter de
Material type:
BookPublisher: Chichester ; New York : Wiley, c1999.Description: xviii, 750 p. : ill. (some col.), map ; 25 cm.ISBN: 0471984906 (pbk. : alk. paper)Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- ManagementDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KA SE (Browse shelf) | Available | T0020362 |
Total holds: 0
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| 658.8 JO PR Principles and practice of marketing | 658.8 KA LU The luxury strategy : | 658.8 KA LU The luxury strategy : | 658.8 KA SE Services marketing management : an international perspective / | 658.8 KA SE Services marketing management : a strategic perspective/ | 658.8 KA SE Services marketing management : a strategic perspective/ | 658.8 KE GU Gurus on marketing / |
Includes bibliographical references (p. 726-739) and index.