New product and brand management.

Material type:

BookPublisher: Reading, Mass : Addison Wesley Longman, 1999.Description: Book : + CD-Rom.ISBN: 0321046447Subject(s): Product management | New products -- Marketing

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.575 LI NE (Browse shelf)	Available		T0013095

Total holds: 0

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Previous	658.575 KE PR Product development for the lean enterprise : why Toyota's system is four times more productive and how you can implement it /	658.575 KU EC The economics of open innovation :	658.575 LE MO Monopoly rules : how to find, capture, and control the most lucrative markets in any business /	658.575 LI NE New product and brand management.	658.575 LO VA Value stream mapping for lean development : a how-to guide for streamlining time to market /	658.575 PA HO How to develop successful new products.	658.575 PI MA Mass customization : the new frontier in business competition /	Next

+ CD-Rom.

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