BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands /
By: Lindström, Martin
Title By: Seybold, Patricia B | Millward Brown | Squib | Advertising Federation of Australia
Material type:
BookPublisher: London ; Sterling, VA : Kogan Page, 2003.Description: xxviii, 316 p. : ill. (some col.), map ; 24 cm.ISBN: 0749438673 (hardcover)Program: Refresher CourseOther title: BRAND child.Subject(s): Brand name products | Child consumers | Advertising and children | Marketing research | Brand name products | Consumers | Advertising and children | Marketing -- ResearchDDC classification: 658.8/34/083
Summary:
Examines the factors that drive the attraction of "tweens" (children aged 8-14) to particular brand names, discussing marketing strategies and including over fifty case studies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.834083 LI BR (Browse shelf) | Available | T0019683 |
Total holds: 0
"Millward Brown.".
"Squib.".
"AFA.".
Includes index.
Booklist.
Choice.
Reference and Research Book News.
Examines the factors that drive the attraction of "tweens" (children aged 8-14) to particular brand names, discussing marketing strategies and including over fifty case studies.
Adult Follett Library Resources.
Refresher Course