Services marketing : text and cases /
By: Baron, Steve
Title By: Harris, Kim
Material type:
BookPublisher: London : Macmillan, 1995.Description: xii, 254 p. : ill. ; 24 cm.ISBN: 0333618378Subject(s): Service industries -- Marketing | Service industries -- Marketing -- Case studies
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA SE (Browse shelf) | Available | T0019021 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA SE (Browse shelf) | Available | T0018323 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
| No cover image available | No cover image available |
|
|
|
|
No cover image available | ||
| 658.8 BA ON On marketing & communications. | 658.8 BA ON On marketing & communications 2. | 658.8 BA SE Services marketing : text and cases / | 658.8 BA SE Services marketing : text and cases / | 658.8 BA SE Services marketing : text and cases / | 658.8 BA SE Services marketing / | 658.8 BA ST Strategic branding of destinations : a framework / |
Includes bibliographical references and index.