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1.
Digital transformation in business and society : theory and cases edited by Babu George, Justin Paul by
Material type: Text Text
Publication details: Switzerland : Palgrave, c2020
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 303.4833 DI GI.

2.
Social commerce : consumer behaviour in online environments Edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding by
Material type: Text Text
Publication details: New York, NY : Springer Berlin Heidelberg, 2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8​72 SO CI.

3.
Sustainable luxury brands : evidence from research and implications for managers Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido by Series: Palgrave Advances in Luxury
Material type: Text Text
Publication details: London, England : Palgrave Macmillan, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AM SU.

4.
Fusion : how integrating brand and culture powers the world's greatest companies Denise Lee Yohn by
Material type: Text Text
Publication details: Boston, MA : Nicholas Brealey Publishing, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 YO FU.

5.
Advertising at the edge of the Apocalypse Sut Jhally by
Material type: Film Film; Type of visual material: videorecording
Publication details: Northhampton, MA : Media Education Foundation, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 791.45 AD VE.

6.
Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less Joe Pulizzi by
Material type: Text Text
Publication details: New York : McGraw-Hill Education, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PU EP.

7.
The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks Shannon Belew by
Material type: Text Text
Publication details: New York : American Management Association, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BE AR.

8.
The social foundations of world trade : norms, community and constitution / Sungjoon Cho by Series:
Material type: Text Text
Publication details: Cambridge, U.K. : Cambridge University Press, 2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 382.9 CH SO.

9.
Luxury, lies, and marketing : shattering the illusions of the luxury brand by Marie-Claude Sicard ; Translated by Trevor Cribben Merill by
Material type: Text Text
Publication details: Basingstoke : Palgrave Macmillan, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SI LU.

10.
Multi-platform advertising strategies in the global marketplace Edited by Kenneth C.C. Yang by Series: A volume in the advances in marketing, customer relationship management, and e-services
Material type: Text Text
Publication details: Hershey : IGI global, c2018
Other title:
  • Multi platform advertising strategies in the global marketplace
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.13 MU LT.

11.
Jab, jab, jab, right hook : how to tell your story in a noisy, social world Gary Vaynerchuk by
Material type: Text Text
Publication details: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 VA JA.

12.
The attention merchants : the epic scramble to get inside our heads / Tim Wu by
Material type: Text Text
Availability: Not available: University of Wollongong in Dubai: Ordered (1).

13.
The social media industries Edited by Alan B. Albarran by Series: Media management and economics
Material type: Text Text
Publication details: New York : Routledge, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 384.33 SO CI.

14.
Branding masculinity : tracing the cultural foundations of brand meaning Elizabeth C. Hirschman by Series: Routledge interpretive marketing research ; 23
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 155.332 HI BR.

15.
Marketing graffiti : the view from the street Michael Saren by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SA MA.

16.
Mastering the new media landscape : embrace the micromedia mindset Barbara Cave Henricks, Rusty Shelton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oakland, CA : Berrett-Koehler Publishers, Inc., c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 HE MA.

17.
Marketing ethics & society Lynne Eagle, Stephan Dahl by
Material type: Text Text
Publication details: Los Angeles : Sage Publications, c2015
Other title:
  • Marketing ethics and society
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 174.4 EA MA.

18.
Social commerce : marketing, technology and management Efraim Turban, Judy Strauss, Linda Lai by Series:
Material type: Text Text
Publication details: Switzerland : Springer, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.3 TU SO.

19.
Celebrity capital : assessing the value of fame Barrie Gunter by
Material type: Text Text
Publication details: New York : Bloomsbury, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.4 GU CE.

20.
Understanding social media : how to create a plan for your business that works / Damian Ryan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY UN.

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