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21.
Customer relationship management : concepts and technologies Francis Buttle and Stan Maklan by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York, : Routledge, Taylor & Francis, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BU CU.

22.
Win the customer : 70 simple rules for sensational service Flavio Martins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM American Management Association, c2016
Other title:
  • Win the customer : seventy simple rules for sensational service
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 MA WI.

23.
Marketing, sales and customer management (MSC) : an integrated overall B2B management approach Richard Hofmaier by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Munich : De Gruyter Oldenbourg, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 HO MA.

24.
Transcultural marketing : building customer relationships in multicultural America / Marye Tharp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : M.E. Sharpe, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812080973 TH TR.

25.
Social commerce : marketing, technology and management Efraim Turban, Judy Strauss, Linda Lai by Series:
Material type: Text Text
Publication details: Switzerland : Springer, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.3 TU SO.

26.
The membership economy : find your superusers, master the forever transaction, and build recurring revenue Robbie Kellman Baxter by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Education, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 BA ME.

27.
The wallet allocation rule : winning the battle for share Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 KE WA.

28.
Mistreatment in organizations / edited by Pamela L Perrewe; Jonathon R. B. Halbesleben; Christopher C. Rosen by Series: Research in occupational stress and well being ; 13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bingley, UK : Emerald Group Publishing Limited, c 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.473 MI ST.

29.
Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340285 ST HU.

30.
Inbound marketing : attract, engage, and delight customers online Brian Halligan, Dharmesh Shah by
Edition: Rev. and updated 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 HA IN.

31.
Consumer brand relationships : meaning, measuring, managing edited by Marc Fetscherin, Tobias Heilmann by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire : Palgrave Macmillan, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 CO NS.

32.
Digital relevance : developing marketing content and strategies that drive results Ardath Albee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AL DI.

33.
The definitive guide to social CRM : maximizing customer relationships with social media to gain market insights, customers, and ProfitsSocial CRM Barton J. Goldenberg by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Indianapolis, IN : Pearson, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GO DE.

34.
Customer service supply chain management : models for achieving customer satisfaction, supply chain performance, and shareholder value Alexandre Oliveira, Anne Gimeno by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 OL CU.

35.
Customer-centric marketing : supporting sustainability in the digital age Neil Richardson, Neil Kelley, Jon James by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 RI CU.

36.
Value proposition design : how to create products and services customers want / Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken : John Wiley & Sons, 2014
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.4012 OS VA, ...

37.
Social media marketing : game theory and the emergence of collaboration Eric Anderson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Heidelberg ; New York : Springer, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AN SO.

38.
Customer genius : becoming a customer-centric business / Peter Fisk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : Capstone, c2009
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.812 FI CU, ...

39.
Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 MC CU.

40.
Customer value creation behavior Youjae Yi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Routledge, Taylor & Francis Group, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 YI CU.

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