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21.
Implementing key account management : designing customer-centric processes for mutual growth Javier Marcos, Mark Davies, Rodrigo Guesalaga and Sue Holt by
Material type: Text Text
Publication details: New York : Kogan Page Ltd, 2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 MA IM.

22.
Sustainability in luxury fashion business Edited by Chris K.Y. Lo, Jung Ha-Brookshire by Series: Springer series in fashion business
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Springer, 2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 687 SU ST.

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24.
Unlocking the customer value chain : how decoupling drives consumer disruption / Thales S.Teixeira with Greg Piechota by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Currency, c2019
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

25.
Essentials of business analytics : an introduction to the methodology and its applications edited by Bhimasankaram Pochiraju, Sridhar Seshadri. by Series: International Series in Operations Research & Management Science
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham : Springer, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4032 ES SE.

26.
Digital marketing strategy : an integrated approach to online marketing Simon Kingsnorth by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page Ltd., c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.872 KI DI, ...

27.
Political marketing : principles and applications Jennifer Lees-Marshment ... [et al.] by
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : Routledge, c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 324.73 LE PO.

28.
Personal Brand Creation in the Digital Age : Theory, Research and Practice Mateusz Grzesiak by Series: Palgrave pivot
Material type: Text Text
Publication details: Cham : Springer, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650 GR PE.

29.
Case studies in food retailing and distribution Edited by John Byrom, Dominic Medway by Series: Woodhead Publishing series in consumer science and strategic marketing
Publication details: UK : Woodhead Publishing, an imprint of Elsevier, c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.4​7664 CA SE.

30.
Managing media and digital organizations Edited by Eli M. Noam by
Material type: Text Text
Publication details: Cham, Switzerland : Palgrave Macmillan, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302.23 MA NA.

31.
The customer centric enterprise : advances in mass customization and personalizaton Edited by Mitchell M. Tseng, Frank T. Piller by Series: Springer Nature Book Archives Millennium (2000-2004)
Material type: Text Text
Publication details: Berlin ; New York : Springer, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.503 CU ST.

32.
Strategic marketing : concepts and cases Russell Abratt and Michael Bendixen by
Publication details: London ; New York : Routledge, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.800722 AB ST.

33.
Research frontiers on the international marketing strategies of Chinese brands Edited by Zuohao Hu, Xi Chen, and Zhilin Yang. by Series: China perspectives series
Material type: Text Text
Publication details: London : Routledge, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.840951 HU RE.

34.
Sustainable luxury brands : evidence from research and implications for managers Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido by Series: Palgrave Advances in Luxury
Material type: Text Text
Publication details: London, England : Palgrave Macmillan, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AM SU.

35.
Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh by
Edition: 12th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Irwin, c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650 NI UN.

36.
Global business today / Charles W. L. Hill, G. Tomas M. Hult by
Edition: 10th ed.
Material type: Text Text
Publication details: New York : McGraw Hill Education, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.049 HI GL.

37.
International business : competing in the global marketplace / Charles W. L. Hill, G. Tomas M. Hult by
Edition: 12th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Education, c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.049 HI IN.

38.
Hospitality management : strategy and operations Lynn Van der Wagen, Anne Goonetilleke by
Publication details: Frenchs Forest, NSW : Pearson Australia, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 647.94068 WA HO. Not available: University of Wollongong in Dubai: Ordered (1).

39.
Global luxury : organizational change and emerging markets since the 1970s Edited by Pierre-Yves Donze, Rika Fujioka by
Material type: Text Text
Publication details: Singapore : Palgrave MacMillan, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.18 GL OB.

40.
Marketing management : Indian context, global perspective V. S. Ramaswamy, S. Namakumari by
Edition: 6th ed.
Material type: Text Text
Publication details: Los Angeles : SAGE Publications India Pvt Ltd, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RA MA.

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