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21.
Brand America : the mother of all brands / Simon Anholt and Jeremy Hildreth. by
Material type: Text Text; Format: regular print
Publication details: London : Cyan Communications, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 AN BR.

22.
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 2001
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 LO PR, ...

23.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
Edition: 3rd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Burr Ridge, Illinois : Irwin, 1994
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE AN.

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