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41.
Digital Darwinism : survival of the fittest in the age of business disruption Tom Goodwin by
Material type: Text Text
Publication details: London : KoganPage, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.05 GO DI.

42.
Business analytics : a contemporary approach Thomas W. Jackson and Steven Lockwood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Palgrave, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.401 JA BU.

43.
Retail marketing / F.W.J. Quix; R.P. Van Der Kind by
Edition: 1st ed.
Publication details: London : Routledge, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 QU RE.

44.
Business foundations : a changing world O. C. Ferrell, Geoffrey A Hirt, Linda Ferrell by
Material type: Text Text
Publication details: New York, NY : McGraw-Hill Education, 2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 FE BU.

45.
Product Management in Practice : a real-world guide to the key connective role of the 21st century Matt LeMay by
Material type: Text Text
Publication details: Beijing : O'Reilly Media, Inc., c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.56 LE PR.

46.
Strategic fashion management : concepts, models and strategies for competitive advantage / Ranjit Thind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 746.920684 TH ST.

47.
The fundamentals of fashion management / Susan Dillon by
Edition: 2nd ed.
Publication details: London ; New York : Bloomsbury Visual Arts, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.47687 DI FU.

48.
Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston by
Material type: Text Text
Publication details: Cham, Switzerland : Springer, c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 380 HE EN.

49.
Supply chain management : strategy, planning, and operation Sunil Chopra by Series:
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 CH SU.

50.
Global marketing management Masaaki Kotabe, Kristiaan Helsen by
Edition: 7th ed.
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, c2017
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 KO GL, ...

51.
Key performance indicators : the 75 measures every manager needs to know Bernard Marr by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; Pearson, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4013 MA KE.

52.
Marketing management : a decision-making approach Edited by Benedict Hunt by
Publication details: New York : WILLFORD PRESS, 2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MA RK .

53.
Essentials of Marketing Charles W Lamb, Joseph F Hair, Carl D McDaniel by
Edition: 7th ed.
Publication details: Mason, USA : South-Western Cengage Learning, c2012.0
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LA ES.

54.
Digital branding : a complete step-by-step guide to strategy, tactics and measurement Daniel Rowles by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2018
Other title:
  • Digital branding : a complete step by step guide to strategy, tactics and measurement
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82702854678 RO DI.

55.
Digital marketing strategy : an integrated approach to online marketing Simon Kingsnorth by
Material type: Text Text
Publication details: Philadelphia, PA : Kogan Page, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 KI DI.

56.
A practitioner's guide to account-based marketing : accelerating growth in strategic accounts Bev Burgess, Dave Munn by
Material type: Text Text
Publication details: New York : Kogan Page, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 BU PR.

57.
Introduction to marketing management : MARK804 by Series: Always learning
Edition: Custom ed.
Material type: Text Text
Publication details: Melbourne VIC : Pearson Australia, c2016
Other title:
  • MARK804
  • Introduction to marketing management
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 IN TR.

58.
Electronic commerce Gary P. Schneider by
Edition: 12th ed.
Material type: Text Text
Publication details: Boston, MA : : Cengage Learning, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.054678 SC EL.

59.
Strategic retail management : text and international cases Joachim Zentes, Dirk Morschett, Hannah Schramm-Klein by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wiesbaden, Germany : Springer Gabler, c2017
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

60.
Marketing food brands : private labels versus manufacturer brands in the consumer goods industry Ranga Chimhundu by
Material type: Text Text
Publication details: Cham, Switzerland : Palgrave Macmillan, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.10945 CH MA.

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