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61.
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business Jay Conrad Levinson with Jeannie Levinson and Amy Levinson by
Edition: 4th ed., completely updated and expanded ed.
Material type: Text Text
Publication details: Boston : Houghton Mifflin, c2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LE GU.

62.
Strategic marketing planning / Peter Reed by
Edition: 2nd ed.
Publication details: South Melbourne : Thomson Learning, 2006
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.4012 RE ST, ...

63.
Supply chain management under fuzziness : recent developments and techniques Cengiz Kahraman, Basar Öztaysi, editors by Series: Studies in fuzziness and soft computing ; 313
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin : Springer, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5 SU PP.

64.
Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick by
Edition: 8th ed. David Jobber and Fiona Ellis-Chadwick
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Higher Education, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JO PR.

65.
Events marketing management : a consumer perspective Ivna Reic by
Material type: Text Text
Publication details: London : Routledge, 2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2 RE EV.

66.
Event planning : management & marketing for succesful events by Alex Genadinik by
Material type: Text Text
Publication details: Middletown, DE : Amazon, c2014
Other title:
  • Event planning : management & marketing for succesful events : become an event planning pro & create a successful event series
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2068 GE EV.

67.
Innovative marketing communications : strategies for the events industry Guy Masterman, Wood, Emma H. by Series: Events management series
Material type: Text Text
Publication details: New York : Burlington, MA : Routledge, Taylor & Francis Group, c2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2068 MA IN.

68.
Services marketing cases in emerging markets : an Asian perspective Sanjit Jumar Roy, Dilip S. Mutum, Bang Nguyen, editors by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland : Springer, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SE RV.

69.
Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008
Other title:
  • Lessons from the world's strongest brands
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).

70.
The marketing / accounting interface edited by Robin Roslender and Richard M.S. Wilson by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

71.
Branding masculinity : tracing the cultural foundations of brand meaning Elizabeth C. Hirschman by Series: Routledge interpretive marketing research ; 23
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 155.332 HI BR.

72.
Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz by
Edition: 8th ed.
Material type: Text Text
Publication details: New Jersey : World Scientific, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 LO SE, ...

73.
Marketing finance : turning marketing strategies into shareholder value Keith Ward by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WA MA.

74.
Customer lifetime value : reshaping the way we manage to maximize profits Edited by David Bejou, Timothy L. Keiningham, Lerzan Aksoy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, Taylor & Francis Ltd, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 CU ST.

75.
Marketing communications : offline and online integration, engagement and analytics PR Smith and Ze Zook by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : KoganPage, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SM MA.

76.
Market research in practice : an introduction to gaining greater market insight Paul N Hague, Matthew Harrison, Julia Cupman, Oliver Truman by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA MA.

77.
Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time Busch, Oliver, Edited by by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham : Springer, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BU PR.

78.
Principles of marketing Philip Kotler, Gary Armstrong by Series:
Edition: 16th global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO PR.

79.
How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market Mark Payne by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown Business, c2014; ©2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4063 PA HO.

80.
Business development : a market-oriented perspective Hans Eibe Sorensen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: West Sussex : Wiley, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 SO BU.

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