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61.
Marketing, sales and customer management (MSC) : an integrated overall B2B management approach Richard Hofmaier by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Munich : De Gruyter Oldenbourg, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 HO MA.

62.
Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan by
Material type: Text Text
Publication details: New Jersey : World Scientific, 2015
Online resources:
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

63.
Global marketing : practical insights & international perspectives Carlyle Farrell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, c2015
Other title:
  • Global marketing : practical insights and international perspectives
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 FA GL.

64.
Global marketing management : changes, new challenges, and strategies / Kiefer Lee; Steve Carter by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 LE GL.

65.
Marketing and promoting your business : products and services Ian Birt by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Prahran, Vic. : Tilde Publishing, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BI MA, ...

66.
Marketing Brian Tracy by Series: The Brian Tracy success library
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 TR MA.

67.
Supply chain management : strategy, planning, and operation Sunil Chopra; Peter Meindl by Series:
Edition: 6th global ed.
Material type: Text Text
Publication details: Boston : Pearson, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.7 CH SU, ...

68.
Marketing communications management : analysis, planning, implementation / Paul Copley by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE Publications Ltd, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CO MA.

69.
Marketing strategy and management / Michael J. Baker by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA MA.

70.
Market mediations : semiotic investigations on consumers, objects and brands / Benoît Heilbrunn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire ; New York : New York, NY : Palgrave Macmillan, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HE MA.

71.
Digital relevance : developing marketing content and strategies that drive results Ardath Albee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AL DI.

72.
The history of marketing science edited by Russell S. Winer, Scott A. Neslin by Series: World scientific-Now publishers series in business ; vol. 3
Material type: Text Text
Publication details: New Jersey : World Scientific, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 381.109 HI ST.

73.
Marketing Philip Kotler ... [et al.]. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Frenchs Forest, N.S.W. : Pearson Australia, c2013
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 KO MA, ...

74.
New Online Retailing: Innovation and Transformation Gerrit Heinemann; Christoph Schwarzl by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wiesbaden : Gabler, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 HE NE.

75.
Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : McGraw-Hill Education, c2015
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 659.1 BE AD, ...

76.
Creating and marketing new products and services Rosanna Garcia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 GA CR.

77.
Brand media strategy : integrated communications planning in the digital era / Antony Young by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 YO BR.

78.
Essentials of marketing / Dr. Frances Brassington, Dr. Stephen Pettitt by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BR ES.

79.
What is marketing? / Alvin J. Silk content adviser by Series: What is? series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 WH AT.

80.
Global marketing Svend Hollensen by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow : Pearson, c2014
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.84 HO GL, ...

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