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1.
Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, New Jersey : Pearson Education, c2015
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

2.
Marketing and sales analytics : proven techniques and powerful applications from industry leaders Cesar A. Brea by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 BR MA, ...

3.
Segmentation, revenue management and pricing analytics / Tudor Bodea & Mark Ferguson. by
Material type: Text Text
Publication details: New York, NY : Routledge, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.1554 BO SE.

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