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1.
Services marketing cases in emerging markets : an Asian perspective Sanjit Jumar Roy, Dilip S. Mutum, Bang Nguyen, editors by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland : Springer, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SE RV.

2.
Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke, Hampshire, UK ; New York : Palgrave Macmillan, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA SE.

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