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1.
Beyond advertising : reaching customers through every touchpoint Jerry Wind and Catharine Hays by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : Wiley, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 WI BE.

2.
Raise the bar : an action-based method for maximum customer reactions / Jon Taffer; with Karen Kelly. by
Material type: Text Text
Publication details: Boston : New Harvest Houghton Mifflin Harcourt, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 TA RA.

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