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Events marketing management : a consumer perspective Ivna Reic
by Reic, Ivna. Material type:  Book Publisher: London : Routledge, 2017Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 394.2 RE EV.
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Customer relationship management : concepts and technologies Francis Buttle and Stan Maklan
by Buttle, Francis | Maklan, Stan. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York, : Routledge, Taylor & Francis, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.812 BU CU.
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The psychology of consumer profiling in a digital age Barrie Gunter
by Gunter, Barrie. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.834 GU PS.
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The marketing book edited by Michael J. Baker and Susan Hart
by Baker, Michael John [Editor] | Hart, Susan J [Editor]. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MA RK.
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Social media campaigns : strategies for public relations and marketing Carolyn Mae Kim
by Kim, Carolyn Mae. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 KI SO.
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Customer lifetime value : reshaping the way we manage to maximize profits Edited by David Bejou, Timothy L. Keiningham, Lerzan Aksoy
by Bejou, David [Edited by] | Keiningham, Timothy L [Edited by] | Aksoy, Lerzan [Edited by]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, Taylor & Francis Ltd, c2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.812 CU ST.
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Marketing finance : turning marketing strategies into shareholder value Keith Ward
by Ward, Keith. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 WA MA.
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Marketing graffiti : the view from the street Michael Saren
by Saren, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 SA MA.
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The marketing / accounting interface edited by Robin Roslender and Richard M.S. Wilson
by Roslender, Robin [Edited by] | Wilson, Richard M.S [Edited by]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MA RK.
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Branding masculinity : tracing the cultural foundations of brand meaning Elizabeth C. Hirschman
by Hirschman, Elizabeth C. Material type: Book Publisher: New York : Routledge, Taylor & Francis Group, c2016Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 155.332 HI BR.
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Innovative marketing communications : strategies for the events industry Guy Masterman, Wood, Emma H.
by Masterman, Guy | Wood, H. Emma. Material type: Book Publisher: New York : Burlington, MA : Routledge, Taylor & Francis Group, c2006Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 394.2068 MA IN.
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Special event production : the process Doug Matthews
by Matthews, Doug. Edition: 2nd ed.Material type: Book Publisher: London ;: New York, NY : Routledge, c2016Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 394.2 MA SP.
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Promoting and marketing events : theory and practice Nigel Jackson
by Jackson, Nigel. Material type: Book Publisher: New York : Routledge, 2013Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 394.2 JA PR.
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz
by Heinze, Aleksej [Edited by] | Fletcher, Gordon [Edited by] | Rashid, Tahir [Edited by] | Cruz, Ana [Edited by]. Publisher: London : Routledge, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 DI GI.
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Entrepreneurial marketing : an effectual approach Edwin J. Nijssen
by Nijssen, Edwin J, 1963-. Edition: 2nd ed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge , c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 NI EN.
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Film marketing / Finola Kerrigan
by Kerrigan, Finola. Edition: 2nd ed.Material type: Book Publisher: New York, NY : Routledge, 2017Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 384.80688 KE FI.
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Social entrepreneurship for development : a business model Margaret Brindle and Ron Layton
by Brindle, Margaret | Layton, Ron. Material type: Book Publisher: New York, NY : Routledge, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.408 BR SO.
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Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
by Parsons, Elizabeth | Maclaran, Pauline | Chatzidakis, Andreas. Edition: 2nd ed.Material type: Book Publisher: New York, NY : Routledge, 2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PA CO.
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Digital analytics for marketing Marshall Sponder and Gohar F. Khan
by Sponder, Marshall | Khan, Gohar F. Publisher: New York, NY : Routledge, c2018Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 SP DI.
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Contemporary selling : building relationships, creating value Mark W. Johnston and Greg W. Marshall
by Johnston, Mark W | Marshall, Greg W. Edition: 5th ed.Material type: Book Publisher: New York : Routledge, Taylor & Francis Group, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.85 JO CO.
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