UOWD Library

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Implementing key account management : designing customer-centric processes for mutual growth Javier Marcos, Mark Davies, Rodrigo Guesalaga and Sue Holt

by Marcos, Javier | Davis, Mark | Guesalaga, Rodrigo | Holt, Sue.

Material type: book Book Publisher: New York : Kogan Page Ltd, 2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.804 MA IM.

The luxury strategy : break the rules of marketing to build luxury brands Jean Noel Kapferer and Vincent Bastien

by Kapferer, Jean Noel | Bastien, Vincent.

Edition: 2nd ed.Material type: book Book Publisher: London ; Philadelphia, PA : Kogan Page, 2012Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.8 KA LU.

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