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Social media marketing : emerging concepts and applications Edited by Githa Heggde, G. Shainesh
by Heggde, Githa [Edited by] | Shainesh, G [Edited by]. Publisher: Singapore : Palgrave Macmillan, c2018Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 651.8 SO CI.
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Luxury, lies, and marketing : shattering the illusions of the luxury brand by Marie-Claude Sicard ; Translated by Trevor Cribben Merill
by Sicard, Marie-Claude | Merill, Trevor Cribben [Translated by ]. Material type:  Book Publisher: Basingstoke : Palgrave Macmillan, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 SI LU.
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Real luxury : how luxury brands can create value for the long term Misha Pinkhasov and Rachna Joshi Nair
by Pinkhasov, Misha | Nair, Rachna Joshi. Material type: Book Publisher: Hampshire, England : Palgrave Macmillan, 2014Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 338.47 PI RE.
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Luxury talent management : leading and managing a luxury brand / Michel Gutsatz and Gilles Auguste
by Gutsatz, Michel | Auguste, Gilles. Material type: Book Publisher: New York, NY : Palgrave Macmillan, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 GU LU.
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Marketing food brands : private labels versus manufacturer brands in the consumer goods industry Ranga Chimhundu
by Chimhundu, Ranga. Material type: Book Publisher: Cham, Switzerland : Palgrave Macmillan, c2018Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 338.10945 CH MA.
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Intercultural service encounters : cross-cultural interactions and service quality Piyush Sharma
by Sharma, Piyush. Material type: Book Publisher: Cham, Switzerland : Palgrave Macmillan, c2019Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 300 SH IN.
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Sustainable luxury brands : evidence from research and implications for managers Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido
by Amatulli, Cesare | Costabile, Michele | De Angelis, Matteo | Guido, Gianluigi. Material type: Book Publisher: London, England : Palgrave Macmillan, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 AM SU.
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Vintage marketing differentiation : the origins of marketing and branding strategies Robert L, Williams, Jr., Helena A. WIlliams
by Williams, Robert L | Williams, Helena A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Palgrave Macmillan, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 WI VI.
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Financial dimensions of marketing decisions David W Stewart
by Stewart, David W. Material type: Book Publisher: New York, NY : Palgrave Macmillan, c2019Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 ST FI.
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