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	1.	Youtility : why smart marketing is about help not hype / Jay Baer by Baer, Jay, 1969- Material type: Text Publication details: New York : Portfolio, c2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA YO.
	2.	Everydata : the misinformation hidden in the little data you consume every day : why your gas tank isn't empty, you're not better than average, and Africa is bigger than you think John H. Johnson, Mike Gluck by Johnson, John H Gluck, Mike Material type: Text Publication details: Brookline, MA : Bibliomotion, c2016 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 646.70015195 JO EV.
	3.	Predictive analytics : the power to predict who will click, buy, lie, or die Eric Siegel by Siegel, Eric, 1968- Material type: Text Publication details: Hoboken : Wiley, 2016 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 303.49 SI PR.
	4.	Customer relationship management : concepts and technologies Francis Buttle and Stan Maklan by Buttle, Francis Maklan, Stan Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York, : Routledge, Taylor & Francis, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BU CU.
	5.	Brand psychology : consumer perceptions, corporate reputations Jonathan Gabay by Gabay, Jonathan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827019 GA BR.
	6.	The wallet allocation rule : winning the battle for share Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye by Keiningham, Timothy L Aksoy, Lerzan Williams, Luke Buoye, Alexander Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2015 Online resources: Cover image Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 KE WA.
	7.	Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong by Strong, Colin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340285 ST HU.
	8.	Market mediations : semiotic investigations on consumers, objects and brands / Benoît Heilbrunn by Heilbrunn, Benoît Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire ; New York : New York, NY : Palgrave Macmillan, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HE MA.
	9.	Marketing in context : setting the scene / Chris Hackley by Hackley, Christopher E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, c2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA MA.
	10.	Understanding children as consumers / edited by David Marshall. by Marshall, Dave [Editor.] Series: Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : SAGE, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342083 UN DE.
	11.	Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc. by Georges, Patrick M Badoc, Michel Bayle-Tourtoulou, Anne-Sophie Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80019 GE NE.
	12.	Gender, culture, and consumer behavior / editors, Cele C. Otnes and Linda Tuncay-Zayer. by Otnes, Cele [Editor.] Tuncay-Zayer, Linda [Editor.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge Academic, 2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 GE ND.