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	1.	Marketing analytics : a practical guide to improving consumer insights using data techniques Mike Grigsby by Grigsby, Mike Series: Marketing science series Edition: 2nd ed. Material type: Text Publication details: London : Kogan Page, c2018 Availability: Not available: University of Wollongong in Dubai: Checked out (1).
	2.	Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins by Calkins, Tim Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave Macmillan, c2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CA BR.
	3.	Market research in practice : an introduction to gaining greater market insight Paul N Hague, Matthew Harrison, Julia Cupman, Oliver Truman by Hague, Paul N Harrison, Matthew Cupman, Julia Truman, Oliver Series: Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA MA.
	4.	Practical text analytics : interpreting text and unstructured data for business intelligence Steven Struhl by Struhl, Steven Series: Marketing science Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.472 ST PR.
	5.	Marketing analytics : a practical guide to real marketing science Mike Grigsby by Grigsby, Mike Series: Marketing science series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 GR MA.
	6.	The handbook of mobile market research : tools and techniques for market researchers Ray Poynter, Navin Williams, Sue York by Poynter, Ray Williams, Navin, 1972- York, Sue, 1968- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, U.K. : John Wiley and Sons, Inc., 2014 Online resources: Cover image Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 PO HA.
	7.	Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong by Strong, Colin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340285 ST HU.
	8.	Business transformation : a roadmap for maximizing organizational insights / Aiman Zeid by Zeid, Aiman Series: Wiley & SAS business series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4038 ZE BU.
	9.	Digital relevance : developing marketing content and strategies that drive results Ardath Albee by Albee, Ardath Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave Macmillan, c2015 Online resources: Cover image Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AL DI.
	10.	Big social mobile : how digital initiatives can reshape the enterprise and drive business results David F. Giannetto by Giannetto, David F, 1968- Material type: Text Publication details: New York : Palgrave Macmillan, c2014 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.05 GI BI.
	11.	Segmentation, revenue management and pricing analytics / Tudor Bodea & Mark Ferguson. by Bodea, Tudor Ferguson, Mark, 1969- Material type: Text Publication details: New York, NY : Routledge, c2014 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.1554 BO SE.