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1.
Driving loyalty : turning every customer and employee into a raving fan for your brand / Kirk Kazanjian. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown Business, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 KA DR.

2.
Ethical chic : the inside story of the companies we think we love / Fran Hawthorne. by
Material type: Text Text
Publication details: Boston : Beacon Press, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 174.4 HA ET.

3.
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2003
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 HA BR, ...

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