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	1.	Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan by Kelley, Larry D, 1955- Sheehan, Kim Bartel Jugenheimer, Donald W Edition: 4th ed. Material type: Text Publication details: New York ; London : Routledge, Taylor & Francis Group, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.
	2.	Market mediations : semiotic investigations on consumers, objects and brands / Benoît Heilbrunn by Heilbrunn, Benoît Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire ; New York : New York, NY : Palgrave Macmillan, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HE MA.
	3.	Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. by Kelley, Larry D, 1955- Jugenheimer, Donald W Bartel Sheehan, Kim Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, New York : M.E. Sharpe, c2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.
	4.	The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. by Neumeier, Marty American Institute of Graphic Arts Edition: Rev. ed., Expanded ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berkekley, CA : New Riders, c2006 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 NE BR.
	5.	Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 AA BR.
	6.	Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE CR.