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1.
Brand leadership / David A. Aaker, Erich Joachimsthaler. by
Material type: Text Text; Format: regular print
Publication details: London : Pocket Books, c2000
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 AA BR, ...

2.
Brand America : the mother of all brands / Simon Anholt and Jeremy Hildreth. by
Material type: Text Text; Format: regular print
Publication details: London : Cyan Communications, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 AN BR.

3.
Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario. by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.7 DY RI.

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