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1.
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Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder by
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 ZI GA.

2.
Loyalty programs : generalizations on their adoption, effectiveness and design / Tammo H A Bijmolt; Matilda Dorotic; Peter C Verhoef. by Series: Foundations and trends in marketing ; v. 5, no. 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Now, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 TA LO.

3.
Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sterling, VA : Kogan Page, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 HU SC.

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