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	1.	Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn. by Lilien, Gary L, 1946- Rangaswamy, Arvind De Bruyn, Arnaud Mary Jean and Frank P. Smeal College of Business Administration. Institute for the Study of Business Markets Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: State College (Pa.) : DecisionPro, cop. , 2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LI PR.
	2.	Handbook of marketing decision models / Berend Wierenga, editor. by Wierenga, Berend [Editor.] Series: International series in operations research & management science ; v. 121 Material type: Text; Format: regular print Publication details: New York : Springer, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HA ND.
	3.	Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. by Lilien, Gary L, 1946- Rangaswamy, Arvind Edition: 2nd ed. Material type: Text; Format: regular print Publication details: Upper Saddle River, N.J. : Prentice Hall, 2003 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8020285 LI MA, ...

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