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1.
Marketing scales handbook : the top 20 multi-item measures used in consumer research Gordon C Bruner II by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Texas : GCBII Productions, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83028 BR MA, ...

2.
Marketing research project manual / James M. Molinari. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 MO MA.

3.
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill., USA : American Marketing Association, c1992-c2005
Availability: No items available.

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