Employee engagement and communication research : measurement, strategy, and action / Susan Walker.

Acknowledgements -- Introduction: energising research for high performance -- Conversation 1: in the beginning : a conversation with Sir Robert Worcester the pioneer of employee research -- Defining your objectives -- Involving and communicating with employees : data or discussion? -- Qualitative techniques and methods -- Lies, dammed lies, and statistics -- Questionnaire development and design -- Maximising response rates -- Burning issues your research can cover -- Emerging issues -- Understanding and getting the most from your data -- Turning the results into the organisational story -- An international perspective -- Making the business case -- Lights : sound : action! -- The six key stages -- Putting the action plan in place -- Who is responsible for taking action? -- Translating action points into action -- Keeping the research alive and well -- What does the future hold for internal research?

There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you're already involved in research, planning your first project or commissioning an external research company Employee Engagement and Communication Research covers everything you need to conduct robust, reliable research. Whether it's a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility Employee Engagement and Communication Research is your essential guide covering all the tools, strategy and action to make your project a success.