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Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans.

By: Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.Description: p. cmISBN:
  • 9780470742976 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.15 .R93 2008
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 RY BE (Browse shelf(Opens below)) Available T0040640

Includes bibliographical references and index.

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