Strategic winery tourism and management : building competitive winery tourism and winery management strategy edited by Kyuho Lee

Includes index.

Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management.

Preface The Business of Wine; Anisya Thomas Fritz Wine Tourism Strategy-Making: A Model for Planning and Implementation; Robert J. Harrington and Michael C. Ottenbacher Strategic Winery Management and Tourism: Value-Added Offerings and Strategies Beyond Product Centrism; Marc Dressler Wine Versus Weddings: Wine Tourism in the Emerging North Carolina Wine Industry; Ian M. Taplin and Minh-Trang Thi Nguyen Wine Tourism in Bordeaux; Tatiana Bouzdine-Chameeva, Christophe Faugere, and Pierre Mora Emerging Issues in Winery Tourism; Liz Thach Wine Tourism in China; Jinlin Zhao Analyzing the Effects of Short- and Long-Term Customer Relationship on the Wine Customer Lifetime Value; Michael R. Santos and Vincent Richman Designing for Sales: Winery Design and the Visitor Experience; Douglas Thornley and Gould Evans Using ANNs to Determine Place Evoked Effective Consumer Reactions in Wine Tourism; Albert Stockl and Wolfram Rinke Effective Winery Tasting Room Management; Stephanie Friedman Service Quality, Brand Loyalty, and Wine Tourism; Melissa A. Van Hyfte Exploring an Effective Winery Revenue Management Strategy; Kyuho Lee Financial Ratio and Valuation Analyses of Constellation Brands Inc.: A Case Study; Michael R. Santos and Vincent Richman The Rise of Wine Education in Mainland China: A First-Hand Account and Analysis; Edward Ragg Index.