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1.
Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Best Business Books, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 HA ND.

2.
Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank. by Series: The foundation series in business marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Best Business Books, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 FU ND.

3.
Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Best Business Books, an imprint of The Haworth Press, Inc., 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LO MA.

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