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Organizing marketing and sales : mastering contemporary B2B challenges Edited by Per Andersson, Björn Axelsson, Christopher Rosenqvist

Contributor(s): Material type: TextTextPublication details: Bingley, UK : EMERALD GROUP PUBL, c2018.Description: xiv, 347 p. : ill. ; 26 cmISBN:
  • 9781787549692
  • 9781787549685
Subject(s): DDC classification:
  • 658.8 OR GA
Online resources: Summary: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 OR GA (Browse shelf(Opens below)) Available July2018 T0060021

Includes bibliographical references and index.

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

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