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Gender, culture, and consumer behavior / editors, Cele C. Otnes and Linda Tuncay-Zayer.

Contributor(s): Material type: TextTextPublication details: New York : Routledge Academic, 2012.Description: xvii, 450 p. ; 23 cmISBN:
  • 9781848729469 (hardback)
Subject(s): DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.32 .G457 2012
Other classification:
  • BUS016000 | SOC032000 | PSY031000
Summary: "When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8342 GE ND (Browse shelf(Opens below)) Available T0046336

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"-- Provided by publisher.

Includes bibliographical references and index.

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