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Buyology : how everything we believe about why we buy is wrong / Martin Lindström

By: Material type: TextTextPublication details: London : Random House Business, 2008.Description: xi, 256 p. ; 18 cmISBN:
  • 9781847940131
Subject(s): DDC classification:
  • 658.834 LI BU
Summary: Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely work. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what makes consumers tick.
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Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.834 LI BU (Browse shelf(Opens below)) Available April 2018 T0058249

Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely work. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what makes consumers tick.

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