The power of positive destruction : how to turn a business idea into a revolution / Seth Merrin with Carlye Adler
Material type: TextPublication details: Somerset : John Wiley & Sons, Incorporated, c2017.Description: xii, 204 p. : ill. ; 24 cmISBN:- 9781119196426
- 1119196426
- 658 ME PO
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658 ME PO (Browse shelf(Opens below)) | Available | T0058326 |
It's no longer good enough to build a company to last; today it's about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging technology and a new mindset.
Serial entrepreneur Seth Merrin has built businesses by seeing issues with the status quo and introducing positive changes that have disrupted—and revolutionized—industries. In this book, he breaks down his process step-by-step to show you what you need to know to successfully start a company and transform an industry. Merrin's incredible story, coupled with real, actionable advice, will resonate with anyone who wants to be a catalyst of change. With this book, readers will learn to see the inefficiencies, ineptitudes, and everyday problems that others dismiss as the cost of doing business and create "unfair competitive advantages" to stack the deck—and win. You'll see how problems in current business models are really opportunities of which to take advantage and learn what you need to know and do to seize those opportunities —no matter where you work.
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