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Fashion brand internationalization : opportunities and challenges Edited by Byoungho Jin, Elena Cedrola

Contributor(s): Material type: TextTextSeries: Palgrave studies in practice: global fashion brand managementPublication details: North Carolina : Palgrave, Macmillan, c2016.Description: xviii, 142 p. : ill. ; 22 cmISBN:
  • 1137523360
  • 9781137523365
Subject(s): DDC classification:
  • 687.0688 FA SH
Summary: The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 687.0688 FA SH (Browse shelf(Opens below)) Available April2018 T0058154

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.

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