Amazon cover image
Image from Amazon.com

The handbook of international advertising research Edited by Hong Cheng

Contributor(s): Material type: TextTextSeries: Handbooks in communication and mediaPublication details: Chichester, UK : WILEY Blackwell, c2014.Description: 623 p. : ill. ; 26 cmISBN:
  • 9781444332377
  • 9781118378496 (ebook)
Subject(s): DDC classification:
  • 658.8 HA ND
Online resources: Summary: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 HA ND (Browse shelf(Opens below)) Available may2018 T0059445

Includes bibliographical references and indexes.

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

There are no comments on this title.

to post a comment.