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1.
The media handbook : a complete guide to advertising media selection, planning, research, and buying Helen Katz by
Edition: 7th ed.
Material type: Text Text
Publication details: New York, NY : Routledge, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659 KA ME.

2.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan by
Edition: 4th ed.
Material type: Text Text
Publication details: New York ; London : Routledge, Taylor & Francis Group, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

3.
Advertising and integrated brand promotion Thomas C O'Guinn, Chris T Allen, Angeline Close Scheinbaum, Richard J Semenik by
Edition: 8th ed.
Material type: Text Text
Publication details: USA : Cengage, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 OG AD.

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