Advertising and integrated brand promotion Thomas C O'Guinn, Chris T Allen, Angeline Close Scheinbaum, Richard J Semenik

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TextPublication details: USA : Cengage, c2019.Edition: 8th edDescription: xxiii, 425 p. : ill. ; 28cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
REGULAR	University of Wollongong in Dubai Main Collection	659.1 OG AD (Browse shelf(Opens below))	Available	May2018		T0059449

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