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Advertising and integrated brand promotion Thomas C O'Guinn, Chris T Allen, Angeline Close Scheinbaum, Richard J Semenik

By: Contributor(s): Material type: TextTextPublication details: USA : Cengage, c2019.Edition: 8th edDescription: xxiii, 425 p. : ill. ; 28cmISBN:
  • 9781337110211
Subject(s): DDC classification:
  • 659.1 OG AD
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.1 OG AD (Browse shelf(Opens below)) Available May2018 T0059449

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