Amazon cover image
Image from Amazon.com

Travel marketing, tourism economics and the airline product : an introduction to theory and practice Mark Anthony Camilleri

By: Material type: TextTextSeries: Tourism, hospitality & event managementPublication details: Cham : Springer, c2018.Description: xxiv, 213 p. : ill. ; 25 cmISBN:
  • 9783319498485
Subject(s): DDC classification:
  • 338.4791 CA TR
Online resources: Summary: "This book provides a comprehensive introduction to travel marketing, tourism economics, and the airline product. At the same time, it provides an overview of the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments."
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 338.4791 CA TR (Browse shelf(Opens below)) Available April 2018 T0058467

"This book provides a comprehensive introduction to travel marketing, tourism economics, and the airline product. At the same time, it provides an overview of the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments."

There are no comments on this title.

to post a comment.