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	1.	Marketing analytics : based on first principles Robert W. Palmatier, J. Andrew Petersen, Frank Germann by Palmatier, Robert W Petersen, J. Andrew Germann, Frank Material type: Text Publication details: Bloomsbury Publishing, c2022 Online resources: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 PA MA.
	2.	Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support Edited by Natalie Mizik, Dominique M. Hanssens by Mizik, Natalie [Edited by] Hanssens, Dominique M [Edited by] Series: Research handbooks in business and management series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham : Edward Elgar Pub., c2018 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA ND.

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