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Where to play : 3 steps for discovering your most valuable market opportunities Marc Gruber and Sharon Tal

By: Contributor(s): Publication details: Harlow : Pearson, c2017.Description: ix, 224 p. : ill. ; 24 cmISBN:
  • 9781292178929
Other title:
  • Where to play : three steps for discovering your most valuable market opportunities
Subject(s): DDC classification:
  • 658.8 GR WH
Summary: Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 GR WH (Browse shelf(Opens below)) Available July2018 T0060091

Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction.

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