Marketing strategy : a decision-focused approach / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché.

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Material type: Text

TextPublication details: Boston : McGraw-Hill, c2006.Edition: 5th edDescription: xx, 346 p. : ill ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REGULAR	University of Wollongong in Dubai Main Collection	658.802 WA MA (Browse shelf(Opens below))	Available		T0027030

Includes bibliographical references and index.

MARK935

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