Advertising at the edge of the Apocalypse Sut Jhally

By: Material type: FilmFilmPublication details: Northhampton, MA : Media Education Foundation, c2017.Description: 1 x DVD ; 60 minsSubject(s): DDC classification:
  • 659.1019 JH AD
Summary: In this highly anticipated sequel to his groundbreaking Advertising & the End of the World, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption. The result is an ideal teaching tool for courses that look at commercialism, media culture, social well-being, environmental issues, and the tensions between capitalism and democracy.
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Item type Current library Call number Status Date due Barcode
DVD University of Wollongong in Dubai 791.45 AD VE (Browse shelf(Opens below)) Available T0060100

Written and Directed by Sut Jhally and Jeremy Earp
Produced by Loretta Alper
Edited by Sut Jhally, Jeremy Earp, and Jason Young

Sequel to Advertising & the end of the world

In this highly anticipated sequel to his groundbreaking Advertising & the End of the World, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism.

Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

The result is an ideal teaching tool for courses that look at commercialism, media culture, social well-being, environmental issues, and the tensions between capitalism and democracy.

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